Supplements are all the rage these days. There is a pill for everything from growing your hair to stress reduction.
Leverage influencers: customers have more faith in a product if it’s endorsed by a doctor, fitness expert, or other well-known figure. Print ads in relevant publications, including newspapers and magazines.
Look for Value
When working with a private-label supplement manufacturer, it is important to look for value. A superior manufacturing company prioritizes customer service and will provide the highest quality products at an affordable price. In addition, a top-notch manufacturer will offer streamlined production processes and a unified experience that will help you maximize efficiency, cost-effectiveness, and the return on your investment. This includes tools like live inventory management, which helps you track raw materials and finished goods in real time and set reorder points to minimize stockouts.
Look for Experience
Whether you sell supplements through your website or at health clinics and medical spas, it’s essential to work with supplement manufacturers who understand the needs of your market. This can help ensure that your product packaging and marketing materials are eye-catching and appealing to potential customers while adhering to the industry’s strict quality standards. Your supplement contract manufacturer should be able to advise you on which products are best for your market and provide recommendations on labeling. This goes beyond just picking a design; it also ensures the label complies with regulations regarding font size and ordering of ingredients.
This is especially important if you’re planning to sell liquid supplements. Liquids are more contaminant-sensitive; your supplier must have the equipment and processes to handle them safely. This can be determined by researching a company’s online reviews and industry directories and by attending dietary supplement trade shows.
Look for Certifications
Supplement manufacturers help brands create, manufacture, and sell high-quality products. They also often provide additional services, including research, development and formulation, branding and packaging, and shipping and storage. A superior manufacturer will prioritize customer service and keep you well-informed.
A great manufacturer will offer flexible ordering and delivery options for your brand’s unique needs. In addition, they will work with you to design eye-catching labels and packages that meet the requirements of regulatory agencies while communicating your brand’s identity and value to customers.
You should also seek out supplement manufacturers that are SQF-certified. This certification ensures that supplies are handled and transported correctly and that the manufacturing standards are highly regulated. It’s the mark of a supplier who values their reputation, your reputation, and your business’s future enough to maintain strict safety and quality standards for their facility, processes, and employees. The National Sanitation Foundation (NSF) is one of the most respected third-party auditing organizations within the food and beverage industry, and government regulatory bodies accept their standards.
Look for Flexibility
The global supplement industry is experiencing explosive growth as consumer awareness about the importance of wellness and self-care increases. However, the success of a new supplement brand relies on a great deal more than just a quality product.
Many private-label supplement manufacturers have minimum order quantities that can be prohibitive for smaller businesses or new brands just entering the market. Look for a manufacturer that offers flexibility in this area so you can avoid the hassle of wasting products or investing in inventory that doesn’t sell.
A good manufacturer will also provide additional services to help you market your product faster. This can include formulation support, custom label design and branding packaging, and assistance with regulatory compliance. Choosing a manufacturer that provides these options can save you time and money as you work to establish your brand in the crowded supplement market. This is especially important as the competition continues to grow.
