A business workshop is a great way to showcase your expertise and help others in your industry succeed. But they’re only helpful if you can get people to show up. It’s 2023, and here are six of the best ways to promote your business workshop in the modern era.
Harness the power of email marketing
The internet has come a long way, and you might think the newer digital communication tactics are best. But that’s not always the case. In fact, the oldest form of online communication is still arguably the most effective. The average email marketing campaign generates an incredible $32 for every $1 spent!
Of course, you can’t just send a few emails and expect everyone to show up to your business workshop. Email marketing campaigns are a representation of your brand and your expertise. If you send boring text-only emails, what do you think that would say about your business? Not many people would want to sign up for your workshop.
Whenever you send an email, make sure your layout looks as professional as your brand. Since you’re busy managing your business and planning an exciting workshop, you might not have time to design emails from scratch. Luckily, there are hundreds of corporate email templates available on websites like PosterMyWall.
Simply browse the designs, choose one that best fits your brand, customize the information with the easy drag-and-drop editor, and you’re ready to hit the send button! It’s the best way to ensure you get the best-looking emails to bring in the most attendees for your workshop.
Engage with followers on social media
Email might be good, but it’s not the only way to get people’s attention in 2023. It’d be impossible to pass up the power of social media.
As your business workshop nears, be sure to post plenty of content showcasing your expertise and answering all the important questions — like where to sign up!
And just like your marketing emails, make sure everything you post on social media is high quality and on-brand. You’re competing against millions of other content creators, and you want to stand out!
As you’re browsing your business’s social media feed, try to engage with your followers whenever possible. Respond to comments, answer direct messages (DMs), and comment on others’ posts in your field. Any expert in the business world knows how important back-and-forth engagement is!
Work with influencers
The main problem with social media is that only your followers will see your posts. If you want to expand your marketing reach, it never hurts to work with influencers.
Influencers have built up immense followings in their specific fields of expertise. By partnering with an influencer (or even a few), they’ll promote your business workshop to their followers, helping you reach more people in your field.
When looking for an influencer to work with, just be sure to do your research. Find an influencer in your field and that makes sense to work with your business. A sports influencer likely wouldn’t make sense to promote your business workshop — unless you work in sports business, of course!
Write plenty of blogs
Your active marketing efforts will undoubtedly do wonders to draw in major crowds to your workshop. But wouldn’t it be nice if people came to you?
Search engine optimization (SEO) is a form of inbound marketing that makes your website appear higher in the search results for specific queries. For example, when someone searches “business workshops near me,” your workshop could be at the top of the list!
The best way to get your website in front of more searchers is to write a blog. Think of all the questions your attendees might ask about your course and your area of expertise and answer them. The more content you create, the more likely you’ll rank at the top of the search engine results page (SERP).
Not only will a blog draw in more potential attendees from the internet, but it will also cement your image as an expert in your field. People will go to your website for the wealth of knowledge, and they won’t be able to resist signing up for your workshop because of all you know.
No matter the industry, people can’t resist a good deal. To encourage more signups for your workshop, offer a few discounts or host a giveaway.
For example, offer a 10% discount for anyone who signs up for your workshop on the first day tickets are available. That’ll encourage more signups quickly and avoid the “let me think about it” response that sometimes leads to forgetfulness and lack of signups.
You could also offer a referral program, providing discounts for anyone who brings additional colleagues or coworkers to your workshop, exponentially expanding your marketing reach beyond your initial ring of contacts.
The more valuable the “prize,” the more signups you’ll get for your workshop.
Network at industry events
Just because we’re firmly in the digital age doesn’t mean every successful marketing strategy in 2023 is digital. Personal networking is still a powerful way to promote your business workshop.
Attend industry events to meet other professionals in your niche and be sure to bring plenty of business cards! Talk to others and tell them all about your amazing workshop, what they can learn, and how they can sign up. If you get the chance, get their email address to add to your email marketing campaigns!
If you really want to promote your business workshop, you can pay to set up a branded stall at one of the industry events. Put out brochures and other literature to show passersby how amazing your workshop will be.
Get more attendees for your business workshop
Ready to get more attendees at your next business workshop? All it takes is a few well-designed marketing campaigns over a few mediums. Start an email marketing campaign using high-quality corporate email templates, engage with your followers on social media, write a few blogs for SEO, offer some discounts and giveaways, and network at corporate events. With all your marketing campaigns working together, your next business workshop will fill up in no time!