SMS broadcasting refers to the practice of sending marketing messages to a large number of leads or contacts. It is a popular tool for providing important company information, sending promotional messages, and launching progressive projects. A key benefit of SMS broadcasting is the strong response rate. According to Gartner Research, SMS messages have a 98% open rate, and most respondents reply to messages within 10 minutes of receiving them.

Compared to an email open rate of less than 15% and email response rates that can take over an hour, it is no wonder that SMS broadcasting is a popular choice for business owners who want to improve customer engagement and ultimate conversion. But what elements should companies look for in an SMS broadcasting tool? A look at the top features in SMS broadcasting solutions can help you make an informed decision for your marketing needs.

Performance Tracking

Performance tracking is one of the most important features when choosing the best SMS broadcasting software. Without performance tracking, companies would have no proof of how well customers respond to any given campaign. Performance tracking provides a record or reports of important metrics like open rate, replay rate, and click-through rate (CTR) on important items like links or ads. Marketing managers can then use this data to refine future messages and ensure that each campaign succeeds.

Since time is money, performance tracking helps companies get the most out of their plans and efforts instead of sending messages blindly and hoping for the best. In addition to the availability of reports, this performance tracking should also be easily accessible. The best SMS software provides user-friendly dashboards so that you can see all the important data at a glance.

Two-Way Communication

One of the perks of using SMS broadcasting is the ability to send messages to multiple recipients in a matter of seconds. But what happens when business owners need to streamline their messages? For example, a businessperson may need to conduct more than a one-way conversation at such a large scale. Instead, the sender may need to respond to customers individually after the initial announcement or SMS blast.

The best broadcast texting software allows account holders to designate staff members to hold two-way conversations with recipients after the initial broadcast message. This allows customers to benefit from the personalization of one-on-one interaction from the company. Good SMS broadcast software can also handle tasks like number pooling to reach out to customers from more than one phone number as well as opt-out handling to comply with telecommunications laws.

Automatic Response Setup

Automation is another key benefit of SMS broadcasting. After perfecting the script of your message, you can use SMS software to automate your campaign’s entire schedule and the response followers receive after replying. For the most positive onboarding experience, most people who into a broadcast list want to receive a welcome confirmation.

Followers or customers who ask questions or send feedback also want acknowledgment that their messages have been received. Broadcasting software is the easiest way to uphold business etiquette and maximize the effectiveness of your SMS marketing campaigns. Not to mention, automation saves a lot of time you can now devote to other ways of making a profit or building your empire.

MMS Support and Message Personalization

MMS is an acronym for multimedia messaging service. The ability to send MMS messages can take your broadcasting campaign to the next level. MMS features can include images, videos, GIFs, short links, and even audio messages. These extra features bring a degree of personalization that messages may not possess otherwise.

And given the distractions of today’s digital world, businesses need all the help they can get to compete for customer attention. According to the Pew Research Center, adults under 45 exchange an average of over 85 texts per day. Make sure your broadcasts stand out from the crowd with the help of dynamic multimedia.


Choosing the right SMS broadcasting solution is a solid way to strengthen your business. This software allows you to send marketing communications to multiple contacts at once and maximize the impact of your campaign. By taking note of key features, you can rest assured that your investment pays off with each message sent.